ROADMAP & RELEASES
Latest Q2 updates for Data Platform
Get the most out of your valuable customer data with real-time segments, customer profiles, AI-powered insights, and more. Check out our upcoming and recent enhancements to the connective tissue that boosts all Optimizely products.
NOW ON-DEMAND: WINTER '25 PRODUCT ROADMAP
From content and commerce, to testing, personalization, and all-things AI... we recently unveiled all the exciting updates coming to Optimizely One. If you missed anything across our 4 jam-packed breakouts, you can watch (or re-watch) them now!
Opal-Suggested Segments
Opal-Suggested Segments will revolutionize how you create and manage real-time segments.
- Tailored Suggestions: Select AI-recommended segments specific to your account and data, or enter prompts for Opal to generate segments for you.
- Opal-Powered Ideas: Use the familiar Opal chat window to receive real-time segment ideas tailored to your account, with tips on writing effective prompts.
- Real-Time Segment Creation: Create segments displayed on the real-time segments page, saving them as-is or editing them, with a note that they were AI-generated.
Unified Segementation
Unified Segmentation centralizes real-time audience targeting to streamline personalization across platforms.
- Faster campaign activation with one audience-builder UI
- Real-time personalization that drives engagement and conversion
- Consistent segmentation across CMS, Web Experimentation, and FX
- Clear segment tracking to measure impact and optimize ROI
Data Retention
Stay compliant with data privacy regulations like GDPR by automating the deletion of data beyond specified retention periods.
- Effortless Compliance: Set custom retention periods to manage data automatically, reducing manual effort and the risk of non-compliance.
- Streamlined Data Management: Free up storage space and improve system performance by removing outdated data efficiently.
- Enhanced Flexibility: Tailor retention settings to meet your unique business and regulatory needs.
Learn more about Optimizely's roadmap
Join us on World, the global Optimizely community site hosting forums, blogs and documentation for the Optimizely platform. Engage with the worldwide Optimizely community and learn about product updates to stay up to date on how to unlock your potential.
Disclosure and Safe Harbor. [2022-8]. This product roadmap is intended to outline our general product direction. It is intended for information purposes only. It may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. Customers who purchase our products should make their purchase decisions based upon features and functions that are currently available. Any unreleased services, features, functionality, or enhancements referenced in any document, roadmap, blog, website, press release, or public statement that are not currently available are subject to change at our discretion and may not be delivered as planned or at all. The development, release, and timing of any features or functionality remains at the sole discretion of Episerver Inc. (dba Optimizely).
