ROADMAP & RELEASES
Latest updates for Personalization
Delight customers with 1:1 experiences that drive revenue and brand loyalty. Get a first look at how we're innovating to help marketers create personalized customer journeys.
Now streaming!
Our Summer '25 Product Roadmap Series.
Get a first look at what’s coming from Optimizely, shared by our product leaders in a fresh, on-demand format. The perfect fit for your busy summer schedule!
Start with the ultimate Optimizely One Intro to the Series which even includes some Opticon teasers. Then head over to our sessions which span all the hottest topics of the summer: AI, Analytics, Testing & Personalization, Content, and Commerce.
And now on to our product updates...
Contextual Bandits
IN beta
Unlock AI-powered 1:1 personalization by serving the most optimal and effective experience to each individual.
- Reduce guesswork while driving conversions with contextual bandits that harness user-level attributes to make decisions
- Data, machine-learning, and growth teams can customize bandit algorithms that automatically personalize user experiences to optimize outcomes
Register interest in the beta!
Journey Builder
in development
Orchestrate multi-step user journeys on the web.
- Seamlessly visualize the connection between experiences to understand various customer paths
- View and edit existing customer journeys, and create new journeys by defining audiences, decisioning, and conditions of experiences
- Qualify visitors for experiences by requiring them to have seen certain other experiences first
New Visual Editor
in BETA
The visual editor is getting a major upgrade! The new editor will overlay onto your website, bringing you greater reliability and ease-of-use.
Currently available in the beta version:
- Modern overlay architecture loads reliably across all sites
- Improved look-and-feel enables everyone to make experience changes
- Dynamic selectors reduce the chances of breaking experiences during code updates
With more capabilities coming soon:
- Embedded Opal capabilities to help you create new variations, fast
- Robust SPA support ensuring new experiences continue to work on dynamically changing pages and sites
- Conditional activation available in the editor UI, making it easy to trigger experiences on scroll, click, hover, etc.
Metrics module
in BETA
Metrics module simplifies and enhances metrics management by allowing you to create reusable metrics templates that can be applied across multiple experiments. This reduces repetitive work and ensures consistency in experiment tracking.
- Define a metric once and apply it to different experiments without the need to recreate it each time.
- Improve efficiency by managing metrics centrally, reducing manual effort and the risk of discrepancies.
- Control who can create, modify, and apply metrics based on user roles and permissions, ensuring secure management.
- Ensure accurate comparisons and insights by reusing the same metrics templates across various experiments.
