roadmap & releases
Latest updates for Content Management System
Introducing the roadmap for Optimizely Content Management System (CMS). Learn about the new tools and enhancements coming to the CMS that help marketers and developers deliver engaging, personalized content experiences across any channel.
Here's a sneak peek at what's to come!
NOW ON-DEMAND: WINTER '25 PRODUCT ROADMAP
From content and commerce, to testing, personalization, and all-things AI... we recently unveiled all the exciting updates coming to Optimizely One. If you missed anything across our 4 jam-packed breakouts, you can watch (or re-watch) them now!
AI in CMS - Ask Opal
Optimizely CMS users can use Opal to automate tasks, freeing up content creators to focus on building great customer experiences
- Opal will be able to generate content based on your brand voice, style and existing assets.
- Opal will be able to generate images in DAM to be used in the CMS
- Opal will take into account customer data for on-brand, compliant output
Visual Builder Forms
Headless Forms are a powerful tool that help our customers gain greater control and flexibility with form creation and performance on websites.
- Use any frontend technology (React, Angular, Vue.js, etc.) to design and build the form's user interface and experience.
- Design, edit and publish forms directly in the Visual Builder.
- Easily test different designs to optimize performance.
- Deliver forms on any platform or device – websites, mobile apps, kiosks, or even in-store experiences.
- Enable indexing of form data for easy querying and retrieval using Optimizely Graph, allowing for unified content management.
Premium DXP Package
Zone Redundancy & Premium Service Bus, powered by Azure:
- Keep your site running smoothly and data writing capability even during zone outages, with automatic failover. Unlike standard failover, you can still write data. Failover is automatic - no manual work needed.
- Distributes traffic evenly across zones for optimal performance.
- Premium Service Bus makes your site faster, more scalable and reliable, especially for large customers and frequent load testing.
Front-end Hosting
Let Optimizely host your "head" for CMS:
- A solution to deploy and host your front-end directly through Optimizely.
- Save time; handle CMS backend and frontend in one place – making Optimizely your "one stop shop".
- Supporting Next.js at launch, then gradually other frameworks.
- Manage CDN, WAF, DDoS mitigation & more.
Content Integration
Seamlessly blend content from any external source - product catalogs, CRM systems, other CMS platforms, etc., directly into your Optimizely CMS
- Edit, manage and arrange all of your content using Visual Builder
- Quickly find anything with universal semantic search across all internal and external content sources
- Bring in a video from a DAM, a product ID from a product catalogue and a description from a CRM and use them all on one page to create a truly unified experience for your site
CMS SaaS: Experimentation/Optimization Integration
Experiment to create impactful experiences to drive engagement and conversions. Data driven experimentation right in your CMS SaaS.
- Test and personalize your content directly within your CMS
- Use A/B testing to compare variations
- Enjoy a fast, delivered from the edge, flicker-free experience, and let AI optimize your traffic for winning variations
- Easily create audiences and precisely target them with data from your Data Platform.
Restriction Management
Control access to content for both authors in the CMS and for visitors to the website
- Set access rights for different content types, such as pages, blocks, images, and documents
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Control which parts of the website should be available to visitors and which parts should be restricted
CMS 13
The latest version of our industry leading and award-winning CMS available for download. Our latest version will include the following features:
- Visual Builder - The world’s most intuitive, drag-and-drop visual content editor - specifically designed for marketers
- CMS optimized Graph capabilities
- Semantic Search
- Deliver content to any channel or device served from a CDN, resulting in faster loading times and improved user experience
- Improved headless application support
- Updated integration and content API framework
Learn more about Optimizely's roadmap
Join us on World, the global Optimizely community site hosting forums, blogs and documentation for the Optimizely platform. Engage with the worldwide Optimizely community and learn about product updates to stay up to date on how to unlock your potential.
Disclosure and Safe Harbor. [2022-8]. This product roadmap is intended to outline our general product direction. It is intended for information purposes only. It may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. Customers who purchase our products should make their purchase decisions based upon features and functions that are currently available. Any unreleased services, features, functionality, or enhancements referenced in any document, roadmap, blog, website, press release, or public statement that are not currently available are subject to change at our discretion and may not be delivered as planned or at all. The development, release, and timing of any features or functionality remains at the sole discretion of Episerver Inc. (dba Optimizely).
