ROADMAP & RELEASES
Latest Q3 '25 updates for
Configured Commerce
From composability to conversions, get a first look at how we're helping businesses create better buying experiences with Optimizely Configured Commerce.

Now streaming!
Our Summer '25 Product Roadmap Series.
Get a first look at what’s coming from Optimizely, shared by our product leaders in a fresh, on-demand format. The perfect fit for your busy summer schedule!
Start with the ultimate Optimizely One Intro to the Series which even includes some Opticon teasers. Then head over to our sessions which span all the hottest topics of the summer: AI, Analytics, Testing & Personalization, Content, and Commerce.
And now on to our product updates...
Google AI Search (GA)
Built to transform the level of relevant search returns and respond to natural language inquires, we are partnering with Google Cloud to bring you Google AI Search for Configured Commerce. Set to be generally available by Q3, Google AI Search will be the new default search offering within Configured Commerce.
This launch includes market-leading functionality across:
- Search algorithms
- Personalization
- Complex query handling
- Enhanced filtering
- Mobile-deploylment
Learn more about Google AI Search in our webinar here.
B2B Schema in ODP (Beta)
Our Configured Commerce and Optimizely Data Platform integration will allow marketers to create B2B profiles based on bill-to and ship-to data, not just the user. By doing this, B2B profiles will list all event history for that entity while filters allow categorization based on attributes attached to the ship-to or bill-to address - creating a more holistic business profile you can target.
DAM (Migration for Existing Customers)
We are offering new DAM functionality within Optimizely Configured Commerce to help sharpen your content marketing and production process. A DAM migration path for existing clients will be available by Q3.
Featured benefits:
- Eliminate the need for 3rd party DAM integrations
- Store, edit, and manage your images, videos, and documents associated with product data
- Find relevant assets with robust categorization and tagging systems to minimize tedious work
- Easy-to-use cropping and editing functionlaities for seamless usage
AI Bulk Translations
AI-powered bulk translations are coming to PIM and Configured Commerce in Q3, enabling teams to scale global content faster with machine translation built directly into Optimizely.
Featured benefits:
-
Translate large volumes of product and field content without laborious, manual entries
-
Built on Google’s Translation AI for speed and reliability
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Automates multilingual readiness across catalogs with minimal lift from your team
-
Ideal for scaling international sites, product launches, and regional experiences
Understanding the Optimizely Commerce Product Roadmap
At Optimizely, we value clarity and transparency into what we're building and why. To do this, we publicly share a majority of our Commerce product roadmap. In the roadmap, we have categorized our work into two groups: Now and Next. These definitions represent current and future focus of products we will deliver.
This roadmap is dynamic, therefore, it is intended for informational purposes only. The roadmap is not binding and should not be relied upon in making any purchasing or development decisions. We reserve the right to revise this roadmap at any time without notice.
Now | |
---|---|
MODULE | Search (GA) |
MODULE | Search - website level search provider |
CONFIG | Cart V2 (Beta) |
CONFIG |
VMI-Web: provide add to cart and improve reorder to max |
CONFIG |
Add URL segment to locations page |
CONFIG |
Replace CKEditor with TinyMCE |
CONFIG |
AI bulk translations |
CONFIG |
AVS & CVV to decline payment transactions |
Next | |
---|---|
MODULE |
DAM, existing clients (Beta) |
MODULE |
Search Service GCP for Non-US regional hosting |
MODULE |
Search Service User Events Multi-regional BigQuery |
MODULE |
Payment Service: Apple Pay |
MODULE |
Payment Service: Google Pay |
MODULE |
Payment Service: ACH payments |
CONFIG |
Website User 'Approver' - Change GUID to readable ID/name |
CONFIG |
Print & Logo for PDF/Print |
CONFIG |
Promotions – Allow Imports of Customers and Products |
CONFIG |
Custom Promo Code Errors (Expired/Invalid) |
CONFIG |
Workflow – Order Approval Editing |
CONFIG |
Admin Console – Beta & New feature Badge |
CONFIG |
AI Product Description - GA |