ROADMAP & RELEASES
Latest updates for Analytics
Here’s what’s on the way in Optimizely Analytics—from product analytics to customer journey insights, with advanced visualizations for every dataset in your warehouse.
Now streaming!
Our Summer '25 Product Roadmap Series.
Get a first look at what’s coming from Optimizely, shared by our product leaders in a fresh, on-demand format. The perfect fit for your busy summer schedule!
Start with the ultimate Optimizely One Intro to the Series which even includes some Opticon teasers. Then head over to our sessions which span all the hottest topics of the summer: AI, Analytics, Testing & Personalization, Content, and Commerce.
And now on to our product updates...
Exploration Generator
Get from question to insight instantly—no setup, no friction. Type a natural-language question and AI builds the right exploration for you.
Key benefits:
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Ask questions in plain English and receive the right analysis automatically.
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Eliminate manual report building to speed up learning cycles.
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Empower every team to move from questions to answers with ease.
Images are for illustrative purposes and subject to change.
Opal RAG
Make decisions smarter by giving AI direct context from your explorations and data. Feed Opal explorations from OA or warehouse data so its guidance is always grounded in evidence.
Key benefits:
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Enhance Opal’s responses with real data context for higher accuracy.
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Ground AI guidance in explorations and warehouse sources, not assumptions.
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Transform Opal into a context-aware partner for faster, data-backed decisions.
'Fixed Horizon' Stats Engine
For experiments that require a specific sample size and only allow results to be reviewed once that sample is reached, the Fixed Horizon Stats Engine provides a reliable and auditable approach. This method is ideal for teams operating in regulated environments or those with fixed-duration testing requirements.
Key benefits:
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Ensures statistical rigor with a traditional and well-established approach.
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Supports pre-defined test durations.
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Enables consistent, auditable analysis.
Images are for illustrative purposes and subject to change.
Bayesian Stats Engine
The Bayesian Stats Engine interprets probability in an intuitive, decision-focused way—answering questions like “how likely is this variation to be better?” It’s ideal for teams who want faster insights, continuous monitoring, and the flexibility to incorporate prior knowledge into their analysis.
Key benefits:
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Enables continuous monitoring without increasing false positives.
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Presents results in a clear, probability-based format.
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Allows integration of prior information to reach significance faster.
Images are for illustrative purposes and subject to change.
Guardrail Alerts
Guardrail Alerts notify you when a key metric declines beyond a set threshold during an experiment. Often tied to guardrail metrics like site speed or signups, these alerts help prevent negative outcomes and enable fast, proactive decision-making.
Key benefits:
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Proactive monitoring of guardrail metrics.
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Timely notifications when metrics fall outside acceptable ranges.
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Usable across the platform to safeguard critical KPIs.
Images are for illustrative purposes and subject to change.
Cloud-Hosted Experimentation
Unlock deeper insights by bringing advanced analytics directly into experimentation. The new results page and expanded exploration tools from OA become available for WX and FX.
Key benefits:
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Access richer analytics directly within experimentation workflows.
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Use the new results page to connect test outcomes with deeper exploration tools.
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Unify analytics and experimentation so test results become data-driven stories.
Images are for illustrative purposes and subject to change.
Favorites
Mark key entitles (explorations, dashboards, etc.) as favorites to keep them easily accessible, so you can quickly return to the insights you use most, without digging through folders or search.
Key benefits:
- Instantly open your go-to dashboards and explorations.
- Skip search and navigation for frequently used assets.
- Focus your view around what matters most to you.
Images are for illustrative purposes and subject to change.
Table Totals & Subtotals
Easily switch between the big picture and the details. Expand or collapse tables to view totals, subtotals, and detailed breakdowns.
Key benefits:
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Toggle between summary views and granular details in a single table.
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Save time by accessing both high-level trends and underlying inputs without extra setup.
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Give users flexible control to explore data at the level that matters most.
Images are for illustrative purposes and subject to change.
Metric Groups
Group your core metrics into a single category so teams can apply them to new experiments in one click—instead of manually selecting the same metrics each time.
Key benefits:
- Simplified metric management.
- Improved ease of use.
- Reduced manual effort.
Images are for illustrative purposes and subject to change.
