UX analytics is the practice of collecting and analyzing user data to understand how people interact with your product.

Most customer retention strategies are implemented without ever validating their impact on actual business metrics. Here's how to optimize for business...

Transform experimentation with Optimizely's Warehouse-Native Analytics. Connect experiments to your data warehouse and unlock business impact. Don't miss...

A product operations team is designed to optimize the development and rollout of products. It can either be one person or a fully outfitted team.

Developing a compelling product differentiation strategy requires a deep understanding of the market, the competition, and the target audience.

Amplitude is a good product analytics platform that provides powerful visualization and easy audience and event segmentation. But it’s expensive

Agile teams welcome flexibility and change, and most importantly, they prioritize the customer in every decision.

By optimizing your product funnel, you can turn user satisfaction into organic growth. Read how users can become loyal fans in this post.

You might find yourself with sales pushing for new features to close deals, customer support clamoring for bug fixes, and user feedback with differing...

A key challenge for a Product-led growth (PLG) company is defining which user engagement metrics to focus on.

Get richer insights into your product usage analytics to understand how your customers are using your products today and predict what they might use...

The cold hard truth is that most apps fail to retain their users. The average mobile app loses 77% of daily active users within 3 days of...

Looking for the best customer analytics software tools in 2025? Explore AI-powered platforms to enhance customer insights and decision-making.

You likely have a wealth of data on how your customers behave and engage with your brand.from marketing engagement to firmographic data.

For companies built around a product-led growth (PLG) strategy, the importance of customer analytics is no secret.

Customer retention metrics are a baseline for all PLG companies, helping you understand how much revenue your business holds onto each month.

As a tech company, tracking the wrong customer metrics can cause you to develop strategies that do not align with actual customer needs.

Data visibility is critical to product-led growth, but deciding which product metrics to track can be a time-consuming process.

For the majority of business teams in the enterprise self-service business intelligence (BI) still remains a pipe dream.

At Optimizely Warehouse-Native Analytics we are at the forefront of a revolution in the product analytics space.