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Vijay Ganeson

  • Entrepreneur, executive and product leader with a proven track record of conceiving and building innovative, successful, large-scale software systems
  • Company builder who has successfully built a silicon-valley company from scratch to unicorn status within six years
  • Passion for building enterprise-class tools and applications related to data analytics, reporting, business intelligence, data science, Cloud and AI/ML
  • Very strong leadership skills heading engineering, design and product management functions. 
Vijay Ganeson

Content posted by Vijay

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February 04 | 9 minutes
6 customer retention strategies from 6 big brands that keep the revenue flowing
Most customer retention strategies are implemented without ever validating their impact on actual business metrics. Here's how to optimize for business...
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Warehouse-Native Analytics Webinar: The Future of Experimentation
Transform experimentation with Optimizely's Warehouse-Native Analytics. Connect experiments to your data warehouse and unlock business impact. Don't miss...
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August 26, 2024 | 4 minutes
What is product operations and why do you need it?
A product operations team is designed to optimize the development and rollout of products. It can either be one person or a fully outfitted team.
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August 26, 2024 | 6 minutes
How to create a product differentiation strategy
Developing a compelling product differentiation strategy requires a deep understanding of the market, the competition, and the target audience.
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August 26, 2024 | 6 minutes
Amplitude pricing and a better alternative
Amplitude is a good product analytics platform that provides powerful visualization and easy audience and event segmentation. But it’s expensive
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August 26, 2024 |
Agile product management for success
Agile teams welcome flexibility and change, and most importantly, they prioritize the customer in every decision.
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August 26, 2024 | 7 minutes
The product funnel: how users become loyal fans
By optimizing your product funnel, you can turn user satisfaction into organic growth. Read how users can become loyal fans in this post.
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July 24, 2024 | 14 minutes
What are product management analytics? A complete guide
You might find yourself with sales pushing for new features to close deals, customer support clamoring for bug fixes, and user feedback with differing...
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July 24, 2024 | 8 minutes
Top 8 user engagement metrics to track and measure
A key challenge for a Product-led growth (PLG) company is defining which user engagement metrics to focus on.
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July 24, 2024 | 7 minutes
What is product usage analytics? A comprehensive guide
Get richer insights into your product usage analytics to understand how your customers are using your products today and predict what they might use...
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July 24, 2024 | 10 minutes
What is mobile app analytics?
The cold hard truth is that most apps fail to retain their users. The average mobile app loses 77% of daily active users within 3 days of...
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June 17, 2024 | 11 minutes
User experience analytics: the ultimate guide
Research shows that 90% of users say they’ve stopped using an app due to frustrations with performance.
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June 17, 2024 | 13 minutes
Best customer analytics software tools in 2025: Top 5 picks & trends
Looking for the best customer analytics software tools in 2025? Explore AI-powered platforms to enhance customer insights and decision-making.
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June 05, 2024 | 13 minutes
6 types of customer analytics and when to use them
You likely have a wealth of data on how your customers behave and engage with your brand.from marketing engagement to firmographic data.
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June 05, 2024 | 7 minutes
What is customer analytics: Use cases, benefits, best practices
For companies built around a product-led growth (PLG) strategy, the importance of customer analytics is no secret.
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June 05, 2024 | 9 minutes
9 Customer retention metrics & how to track them
Customer retention metrics are a baseline for all PLG companies, helping you understand how much revenue your business holds onto each month.
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June 05, 2024 | 8 minutes
8 Customer metrics tech companies should care about
As a tech company, tracking the wrong customer metrics can cause you to develop strategies that do not align with actual customer needs.
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May 20, 2024 | 8 minutes
12 product metrics to track for success
Data visibility is critical to product-led growth, but deciding which product metrics to track can be a time-consuming process.
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May 18, 2024 | 9 minutes
Self-service business intelligence (BI)
For the majority of business teams in the enterprise self-service business intelligence (BI) still remains a pipe dream.
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April 29, 2024 | 12 minutes
Next-generation product & customer journey analytics
At Optimizely Warehouse-Native Analytics we are at the forefront of a revolution in the product analytics space.