Kara Andersen

Driven and dedicated product marketer with 5+ years concentrated experience at scaling B2B SaaS organizations. I excel at synthesizing insights from customer research, market and competitive analysis, and product data to develop differentiated positioning and compelling messaging that wins deals. Skilled in product marketing, solutions marketing, customer marketing, buyer persona & ideal customer profile (ICP) development, use case development, storytelling, customer research, Sales-led GTM motions, product-led growth, product launches, and team operations.

When I'm not working, I love traveling the world, running long distances, and getting lost in a good book.

Content posted by Kara

Feb

Presenting the Optimizely Winter '25 Roadmap

Join us for our official 2025 Winter Roadmap webinar. We'll kick off the year by sharing how we're innovating against some of the hottest trends in...

July 23, 2024 | 6 minutes

How do I get started with personalization? Three simple strategies for immediate impact

Personalization is more important than ever, but plotting out your strategy can feel overwhelming. Here's how to get started with personalization.

October 04, 2023 | 1 minute

Everything new with Optimizely Content Management System in Q3, 2023

Stay in-the-know on all the latest and greatest news with Optimizely Content Management System (CMS), with quarterly updates directly from Optimizely’s...

June 15, 2023 | 3 minutes

Announcing Optimizely Graph, enhancing our headless CMS

Brands are feeling the pressure to move to a headless CMS (or uncoupled CMS) from the traditional coupled architecture. Here’s what you need to know, and...