Alex Atzberger

Alex Atzberger is the CEO of Optimizely. Alex joined Optimizely in 2019 after spending nearly 15 years with SAP, where he was President of SAP Customer Experience and previously President of SAP Ariba and Chief of Staff to the Office of the CEO. In 2013, Alex was selected as a Young Global Leader by the World Economic Forum, and he holds an MBA from Harvard Business School.

Alex Atzberger

Content posted by Alex

Optimizely Roadshow: Minneapolis

Join the Optimizely Roadshow in Minneapolis on Feb 27, 2025! Gain expert insights, hear success stories, and network with industry leaders.

netspring

September 30, 2024 | 2 minutes

From the CEO: Optimizely Acquires NetSpring

I'm excited to announce the acquisition of NetSpring. They're a category leader, and we're bringing world class warehouse native analytics.

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August 03, 2024 | 2 minutes

From CMO to President: Shafqat Islam's expanded role and Optimizely's future in the AI-driven marketing landscape

Modern marketing is a convergence of skill sets: a strong sense of customer and market, a product mindset, and an understanding of data and metrics. At...

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October 04, 2022 | 3 minutes

Reinventing how marketing works

Success is tied to measurable performance, and robust data is non-negotiable when capturing customers’ attention.

a man in a suit

December 01, 2021 | 3 minutes

Let marketers have fun again

Today Optimizely announced a definitive agreement to acquire Welcome, the leading content marketing platform designed specifically to support...

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January 27, 2021 | 1 minute

The global leader in DXP is now: Optimizely

At Episerver, we pursue a clear purpose: to empower our customers to unlock digital potential. Our customers want to confidently innovate and drive measurable...