Alek Toumert

Lead Strategy Consultant - Formerly a customer of Optimizely's, Alek led the American Medical Association's Digital Analytics team and Optimization Program. Today at Optimizely he works with enterprise customers to build programs, improve scale, and up-level team testing and personalization methodologies.

Alek Toumert

Content posted by Alek

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December 22, 2020 | 8 minutes

Stop the silos! How to bring teams Together to build a successful experimentation program

As an experimentation program manager there will be plenty of moments where the phrase “herding cats” hits a little too close to home. Experimentation...

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December 15, 2020 | 3 minutes

How to maximize KPIs with input metrics

To have a successful experimentation program, you have to start with “what is the goal?” of your growth and experimentation efforts.

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December 08, 2020 | 9 minutes

24 experiments that you can build and launch today

When you’re starting your experimentation journey it can be tough to figure out where to start. I often hear from my customers that they’ve hit a rut and...

Personalization Results Page

June 15, 2020 | 6 minutes

Don’t Spend Effort on Personalization if You Aren’t Going to Measure It

Personalization is talked about a lot. There is an expectation from users to deliver a tailored, hyper-relevant experience for them that fulfills their...

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June 11, 2020 | 6 minutes

Experimentation + KPIs: How Product Managers launch the right features, faster

Optimizely’s Full Stack enables product teams to improve their visitors’ experience in a quicker, easier, and safer way than the typical product development...

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December 18, 2019 | 3 minutes

Enabling Experimentation at Your Organization: Defining an Experimentation RASCI

Some of the posts I’ve written in the past on key components of building a strong and scaling experimentation program seem obvious (such as having an executive...

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December 11, 2019 | 12 minutes

Enabling experimentation at your organization: Determining your team structure

Scaling experimentation is often the toughest challenge for organizations as they start to see the tangible results of experiments. Companies start to...

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May 08, 2019 | 7 minutes

Ask the Experimentation Expert: Stop Using Revenue as your Primary Metric

As we work with our customers to help them understand the results and learnings from an experiment, one of the main questions we hear is “Why am I not...

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April 25, 2019 | 8 minutes

How to Run an Experimentation Hypothesis Workshop with Your Design Team

When starting your program, you may not have built out your backlog of experimentation ideas just yet. Or you may need to fill your backlog with ideas...

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February 04, 2019 | 7 minutes

Ask an Experimentation Expert: Why You Need an Executive Sponsor for Experimentation Program Success

As the Lead Strategy Consultant at Optimizely, I’m lucky to work with customers of differing levels of Experimentation program maturity, from customers...