roadmap & releases

Latest updates for Content Management System

You don’t need to think about what’s next because it’s already in motion. Each release brings new ways to create, optimize, and deliver content that simply works. Quietly. Beautifully. Effortlessly.

Here’s a glimpse of what’s to come.

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Q2 Roadmap

This quarter, we’re focused on making the CMS more powerful, flexible, and scalable — from how content is created and managed, to how developers build and deploy modern experiences.

We’re expanding agent-driven creation, improving core editing and governance workflows, and continuing to strengthen the developer foundation behind it all.

Page Builder Agent

Create and scale with Opal 

Move from manual page creation to scalable, intelligent content generation.

  • Page Builder and Page Variation Agents
    Generate pages and variations using existing content models — enabling faster creation without sacrificing structure or governance.

  • Opal tools expansion
    Extend what agents can do inside the CMS, from content actions to real-time preview access, enabling more complete end-to-end workflows.

  • MCP server for CMS
    Translate designs into CMS-ready frontend components, helping teams move faster from concept to production.


Visual Builder Multi Layout

Streamline content operations and governance 

Improve how teams manage, structure, and scale content across sites and teams.

  • Visual Builder enhancements
    Multi-layout support, blueprint editing, and content model locking give teams more flexibility while maintaining control.

  • Content Manager improvements
    Better filtering, navigation, and multi-select capabilities make it easier to find and manage content at scale.

  • Taxonomy and tagging
    Introduce structured tagging to organize CMS content more effectively and improve reuse and discoverability.

  • Multi-step forms
    Support more complex content workflows and user experiences directly within the CMS.


Strengthen developer and platform foundations

Give developers more control, flexibility, and confidence when building modern CMS experiences.

  • JavaScript SDK improvements
    More flexible tooling, improved modeling, and better deployment workflows for modern frontends.

  • Incremental Static Regeneration (ISR)
    Update static content without full redeployments, improving performance and reducing operational overhead.

  • TinyMCE support for SaaS
    Bring familiar rich text editing capabilities to SaaS CMS.


CMP to CMS Integration

Connected content and ecosystem

Break down silos between content, assets, and planning workflows.

  • CMS + CMP integration
    Align planning, collaboration, and publishing in a single workflow.

  • DAM enhancements
    Improved renditions and tighter CMS integration make asset management more flexible and accessible.


What's new and what's next:

Click on the dropdown in the upper-right corner to see the latest releases and roadmap highlights across your favorite Optimizely One product modules.

Or, check out our open betas page to explore what's coming next and request early access!

Previous updates

GEO Analytics

See how AI agents crawl, read, and reference your content — and what it reveals about your visibility.

See how AI agents crawl, read, and reference your content — and what it reveals about your visibility.

  • Track crawl activity by AI model to see which engines are reading your site most often.
  • Compare how often your pages are crawled vs surfaced in AI answers.
  • Identify which content gets the most or least AI attention to guide optimization.