Optimizely Roadshow: Amsterdam

February 27, 2025
Pakhuis de Zwijger | Piet Heinkade 179, 1019 HC Amsterdam

Join us for an exciting event filled with inspiration, innovation, and opportunities to connect with industry leaders and peers. The Optimizely Roadshow is your pit stop for all things digital experience.
Event Highlights

Customer spotlight: Real-world success stories from brands driving big wins.
Fuel to go forward: Expert insights on content marketing, experimentation, and personalization in focused breakout sessions. Plus, catch exciting updates on personalization and AI within Optimizely One.
Networking pit stops: Meet and mingle with peers, partners, and industry leaders.
Two pre-event, customer-only workshops on Personalization and Warehouse Analytics from 10:30-12:00.

Agenda at a Glance

10:30 Customer Workshops
- Data Warehouse Native, test against your most important business metrics
- Building a Personalization Playbook

12:00: Check-in and lunch

13:00: Solving the Content Crisis: How the Content Layer Fuels Personalization at Scale by Rasmus Houlind (Omnichannel Institute)

Break-out Experimentation
14:00 - Applied empathy: a psychologist's view on the 'person' in personalization by Joost Baalbergen, Senior Behavioral Expert, Online Dialogue
14:30 – Customer learning session with Michael Hamelinck, ANWB
15:00 – Break
15:30 – Fostering an experimentation-first mentality by Julot Ernst and Julian Onderwater, Adyen
16:00 – Fireside chat with Roel Gerrits, Head of Customer Experience of Heineken

Break-out Content Marketing
14:00 - The art of a grand experience - David Buo, Senior Director, Solution Architecture
14:30 – Customer learning session (to be announced)
15:00 – Break
15:30 – From Chaos to Clarity: How Optimizely streamlined our marketing operations - Sama Asali

16:30: Networking pit stop and happy hour

Don’t forget to bring:
· A notebook or device for capturing key takeaways
· Your curiosity and questions for our speakers

Stay tuned for more details on speakers and sessions.

Venue Details
Pakhuis de Zwijger, Piet Heinkade 179, Amsterdam

Questions?

Reach out to our team at events@optimizely.com for more information.

We can’t wait to see you on February 27.