Hype to hero: AI campaign kits

Hype to hero, episode 1: AI campaign kits

Marketing moves fast. And with AI, it’s moving even faster. At Optimizely, we’re not just talking the talk; we're walking the walk — innovating fast to help you work smarter and faster than ever before.

That’s why we’re launching Hype to Hero, a weekly series that turns AI buzz into real, practical use cases. No fluff. Just powerful AI capabilities across Optimizely One to help you do more, faster.

In this week’s episode, watch how Optimizely's Opal builds an entire marketing campaign with briefs, tasks, landing pages, social posts, and more in just minutes. No busywork, no back-and-forth. Just instant execution.

See how Opal creates:

• Instant campaign briefs – Opal generates a high-quality brief in seconds, using your specific brand guidelines and best practices.
• Automated task creation – Social posts, landing pages, email campaigns and more: Opal structures everything for you, so you can execute faster.
• On-brand content generation – From landing page copy to promotional LinkedIn posts, Opal creates polished, on-brand content instantly.