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The ultimate buyer's guide to content marketing platforms

Confidently compare and evaluate content marketing platforms with this comprehensive guide, including AI tools to consider.

Download the guide now

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Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

Researching content marketing platforms (CMPs)? CMPs can significantly enhance your marketing by improving content and campaign creation, streamlining workflows, and fostering better collaboration. Still, navigating a crowded vendor landscape can be challenging.

To simplify this task, we’ve developed a buyer’s guide to content marketing platforms that provides a thorough understanding of CMPs and highlights critical factors to consider during your evaluation, including AI capabilities.

The buyer's guide delves into:

  • CMP capabilities: Benefits and functions of a CMP
  • Key considerations: What to consider when evaluating vendors — from core capabilities to AI-powered features
  • Implementation factors: Assess the implementation process before investing
  • Business impact: Real business outcomes of choosing the right solution

Discover everything you need to know about CMPs, what to consider while evaluating vendors, and access bonus resources in this ultimate buyer’s guide! Download today.