End-to-end workflows allow marketers to launch and optimize experiences without relying on development resources.
Optimizely and Commercetools launch partnership to modernize enterprise retail experiences.
New strategic partnership provides enterprise retailers with a composable, future-ready foundation to deliver personalized digital experiences faster.
Commercetools's integration with Optimizely
Optimizely, the leading digital experience platform (DXP) provider, announced a strategic technology partnership with unified commerce platform commercetools, designed to transform how enterprise B2C retailers deliver digital experiences. By combining Optimizely’s content management, personalization, experimentation, and AI capabilities with commercetools’ flexible composable commerce platform, the partnership empowers B2C marketers to better own digital experiences, increasing conversions and customer retention.
The integration between commercetools’ product catalog and Optimizely’s CMS addresses one of the biggest pain points in enterprise retail: speed to market. Both companies are backed by global private equity and venture capital firm Insight Partners, providing an opportunity for aligned innovation and accelerated growth. By using rich platform data from commercetools to inform AI agents within Optimizely Opal, marketers will be empowered to leverage product data directly in their CMS. This allows teams to create richer content experiences, while also reducing development cycles that slow campaign launches and inhibit marketers’ ability to quickly adapt to changing consumer demand. Combining these two industry-leading platforms means retailers can move faster – launching fully-personalized campaigns in weeks instead of months across every single channel.
Key Features & Benefits
Faster time to market
Unified content and commerce
Create content-rich, personalized experiences powered by real-time product and customer data across every brand, market, and channel.
Integrated conversions through experimentation
Run A/B and multivariate tests across product, cart, and checkout flows and deploy what works instantly.
AI-assisted content at scale
Use Opal AI to generate and enrich product content such as descriptions and sales copy in seconds, improving campaign velocity.
Marketer-owned digital experiences
Empower marketers to control product pages, personalize experiences, and update storefronts with no IT bottlenecks.
Composable and scalable architecture
A future-proof foundation that lets enterprise teams adopt, extend or replace services as needed without lock-in.